Heidi Budino

Sustainability Strategy And Storytelling For Transformative Change

Hi, I’m Heidi.

The world is facing terrifying systemic global challenges. But it’s not too late to change the course we’re on. We are living in the decisive decade where more than at any other time in the history of humanity, what we decide now, will determine the quality of life for generations to come.

I help courageous leaders transform their business so that they can authentically answer yes to the question, “is the world better off because my business is in it?”

About Me

I am a consultant with 20 years’ experience specialising in sustainability and purpose-driven strategy and communications.

I help leaders to define the role their organsiation plays in creating a sustainable world, take bold action to make that impact happen and collaborate with others to make the impact even greater.

My Services

Define Your Sustainability Story

Research, Analysis and Strategy.

Defining is about creating your sustainability vision and setting strategy through benchmarking, insight, analysis and listening to stakeholders.

Articulate Your Sustainability Story

Social and environmental programmes and partnerships that walk the talk.

Articulating is about designing measurable, social and environmental programmes to be delivered across a company’s operations and supply chain to reach sustainability goals and reduce risk. It’s also about building collaborative partnerships.

Tell Your Sustainability Story

Communications strategy, implementation and impact reporting.

Telling is about communications and reporting to bring your sustainability impact to life for your different audiences, using video, design, writing, imagery, events and inspiring reports.

Testimonials

“Heidi you are such a pleasure to work with. To move the needle on sustainability takes a lot of dedication, not giving up and a knack for inspiring people to do things differently, which is exactly what you are great at. Working in a complex organisation such as Shell is no small feat, but you managed it. Engaging lots of internal stakeholders and pushing them further to put human rights on the agenda, while identifying material risks, and working across teams to find the right solutions to ensure labour rights due diligence is embedded in existing processes. You put words into action, whilst bringing people along with you on topics that you care about to be able to create lasting change.”

Elisabeth WijnandsSenior Human Rights Advisor, Shell

“I am extremely grateful to Heidi for the support she gave to me when I started in my role as head of sustainable operations for Shell Mobility. The work she had done beforehand to educate and engage the leadership team on sustainability helped me get buy-in for setting our strategic priorities. This is an example of what I see as her superpower - her ability to convene many diverse stakeholders together, often with conflicting views and priorities, to deliver on one very clear goal. Heidi's deep passion for sustainability and commitment to the cause is infectious and I hope there will be other opportunities to work with her in the future.”

Paolo SillonaHead of Sustainable Operations, Shell Mobility

“Heidi is a passionate sustainability expert. Constantly curious about the latest developments and seeking out practical ways to support businesses to improve their sustainability performance and communications. She has extensive sustainability experience including timely delivery and accurate reporting to global ESG ratings.”

Rob ColmerHead of Government Affairs and Sustainability, Aston Martin Lagonda

Working with Heidi is an absolute pleasure. She is extremely knowledgeable when it comes to sustainability and is able to advise and challenge clients in positive ways, helping to ensure reporting and communications is evidenced, compliant and engaging. We have worked on multiple projects together over the years, and Heidi is a trusted expert with whom I thoroughly enjoy working.

Debra SobelFounder and Lead Consultant, The Purpose Hub

Ready To Lead the Change?

No matter where you are on your sustainability journey, whether you are an SME with little or no resource to dedicate a team or an individual to sustainability, or if you’re a business that has already set and communicated your sustainability strategy but are not yet achieving the change you expected to see. I can help you define, demonstrate and communicate your organisation’s positive contribution to people and planet.